Wednesday, September 29, 2010

Singaporeans upbeat on death

The Lien Foundation has successfully launched its “happy coffins” campaign, with 733 coffin designs submitted from 37 countries by the dying. Said Lien Foundation CEO Lee Poh Wah: “We are turning the coffin from a supreme negative symbol of death into a creative canvas for reflection, inspiration and the positive celebration of life.” He added, somewhat ominously, “We’d also like to be a conduit for interested parties to explore further possibilities.” Bull market psychology is clearly in place in Singapore.

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