Wednesday, January 16, 2013

Ecuador loses competitiveness in bananas

Despite the government's efforts to maintain its reputation as the world's foremost banana republic through stupid and corrupt policies, Ecuador's competitiveness in the sector is declining, probably due to the effects of the oil boom.

Comment from Davy Stockbrokers in Dublin:

"FACTS: Ecuador banana sales have dropped by half, according to trade publication Fresh Plaza.

"ANALYSIS: Although Ecuador is a major banana exporting nation, accounting for about 25% of global exports in 2010, it has become less competitive with selling prices around $10.50/box versus $8.00/box in Colombia, Costa Rica and Central America. Fyffes, which sells 900,000 banana boxes to Europe weekly, currently uses Ecuador as one of its sources of supply but, according to a representative, it may soon cease purchases from Ecuador as competitiveness has been eroded."

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