Thursday, May 14, 2015

American industry's grisly opponent: the dollar

Interesting article in the Economist: "Uneasy Rider - The world's toughest motor-bike maker meets a grisly opponent, the dollar"

The article describes the damage being done to Harley Davidson by the strong dollar. It's not just currency translation losses (below) but also competitive behavior, The article notes that HD's European and Japanese competitors have launched a price war and are taking market share away from Harley.

I wonder if this comes up in the TPP discussions?

Inline image 1

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